However, there are some exceptions – like Lilyhammer or Orange Is the New Black. Normally, no – Netflix owns the copyright, so they don’t need to buy any licensing rights. So if Netflix’s data mining says the ROI won’t be good, the company won’t invest in getting licensing rights. It accounted for around $14.7 billion out of $24.5 billion in content assets in 2019. Licensing content is one of the biggest expenses for Netflix.
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